Before the birth of social media, mainstream media was the main source of news and media content. As the television became a more common device people used, people referred to the evening news and hourly news updates on the air to get their information. However, as social media became a larger sensation and as people started to use their mobile devices more often, the internet became a huge source for news and information. Mainstream media began to lose its subscribers and therefore many news firms turned to the trend and began to search for subscribers online and on social media websites.
When looking at video and visual social media websites like YouTube, we notice that some of the most subscribed channels turn out to be channels supported by large firms and media outlets. What we see on the air on national television often gets uploaded onto these official channels the next day and these contents are distributed to the public to see for free. Some large name channels that does this are Conan O’Brien (Team Coco), Jimmy Kimmel (Jimmy Kimmel Live), Jimmy Fallon (The Tonight Show starring Jimmy Fallon), Trevor Noah (The Daily Show with Trevor Noah), and Stephen Colbert (The Late Show with Stephen Colbert), just to name a few. While they do make most of their revenues from their live air the previous day, they continue to make profits, as the viewers on YouTube watch their content and add funds to their AdSense accounts, or an account that gathers advertisement revenues from YouTube. While many of modern day people think mainstream media has become obsolete, they are wrong, as many of the large channels still reach out to audiences through social media.
The same can be said for TV shows and news broadcasts. Many news broadcasters like CNN, BBC, NBC, MSNBC, The Washington Post, and New York Times (to name a few) use Twitter and Facebook to share articles and videos of their broadcasts to reach out to audience members. For TV shows, such as AMC’s “The Walking Dead,” ABC’s “Designated Survivor,” and CBS’s “How I Met Your Mother,” they also reach out to their audiences through Twitter and Facebook, sometimes even Instagram. By having such advertisement and audience outreach methods, they attract further people to watch their content and to try out their TV show. Social media has promoted mainstream media content instead of hindering it. Mainstream media still plays a major role as social media expands. They are both working in conjunction with each other and it is just that people do not know about this relationship as well as they think they do.